The welcome window: reaching new residents before anyone else does
When a home changes hands, the new owner spends money in their first months there: furniture, renovation, a cleaner, a gardener, a local tradesperson. That window is short and it is invisible to most local businesses, because there is no public "new resident" list. By the time a business notices a new face in the neighbourhood, three competitors have already been through the door.
What it answers
The question a local business actually has is simple.
Which homes near me just sold?
Recently-sold homes inside a business's own realistic service area, not an arbitrary radius drawn on a map. The join is geographic: for a given business, which recently-sold homes sit within a distance that business could actually serve.
How do I reach the people moving in before someone else does?
The result is rendered as a map: pins for the sold homes, a boundary for the service area, and a simple count. No modelling, no scoring, just "these are the addresses, here is where they are." Built to be dropped straight into a welcome mailing or a follow-up call.
Where the data comes from
Two public layers, brought together at the address level.
Property sale records
Homes that have recently changed hands, with the sale date and location. See the full housing market transactions product.
Business location and category data
So a business can be matched to the homes that fall inside its own service area rather than an arbitrary radius drawn on a map. See the full business locations and branches product.
Method, in plain language
No modelling, no scoring, just the addresses and where they are.
Draw a service area, pull in what recently sold
We take a business's location and category, draw a service radius around it, and pull in every recently-sold home inside that radius. The map itself is the deliverable, built to be dropped straight into a welcome mailing or a follow-up call.
What this doesn't show
Honest limits, stated plainly.
Sold, not moved in
It shows homes that have sold, not homes where people have moved in yet. The two events are usually close together but not identical, and we don't have a separate move-in date.
Who bought it stays unknown
It only shows the sale, not who bought it, what they earn, or what they intend to spend. Any targeting beyond "recently sold, nearby" is the business's own judgement, not something the data tells us.
Coverage is not uniform yet
Coverage of sold-home records is not uniform everywhere in the Netherlands yet. Some regions have a longer, denser scrape history than others, and a thin map for a given postcode may reflect scrape coverage rather than an actual lack of sales. We say so plainly to any business before they commit to a specific area.
Snapshot, not a live feed
This is a snapshot product, not a live feed, unless a business specifically asks for a recurring update.