About

We combine public, scraped, and internal data into products that answer real commercial questions: who to reach, what is changing, and where the next opportunity sits. Every case runs the full distance, from first experiment to production-ready product.

Data entrepreneurship, not just reporting

We treat data as raw material for new ventures, not only a way to describe the past. Promising sources are ingested, joined, and stress-tested, and the ideas that hold up become real products. That build-first mindset is what separates a business case that earns its keep from a report that gets filed away.

Built on engineering rigor

Founded in 2024 by Jurjen van Genugten, an Industrial Engineer who moved from co-founding a micro-electronics company into data engineering, the work is grounded in real engineering discipline. We build across a broad range of tools and platforms, from cloud data warehouses to local-first stacks, paired with a founder's instinct for what is actually worth building.

Honestly provenanced

Innovation only counts if the numbers underneath it hold. Every product is honestly provenanced: no fabricated signals, and every claim traceable to its source. The edge comes from joining sources together with care, so a single question can be answered from angles no dataset covers alone.

Power in simplicity. We believe in elegant solutions: do more with less, and build for clarity, efficiency, and lasting impact.