About me

Who I am, and four rules I hold myself to.

Jurjen van Genugten

I founded Butter & Bread Data in 2024. I'm an Industrial Engineer who co-founded a micro-electronics company before moving into data engineering. I work across cloud data warehouses and local-first stacks, guided by a founder's instinct for what is actually worth building. Every case runs the full distance from first experiment to production-ready product, following four principles.

01

Business value driven.

Every project has to move something real: a faster decision, a clear frame, a new way of looking at the problem. That's why I work closely with stakeholders, and it isn't done until we're all happy with it.

02

Lab approach.

A working prototype says more than advice on paper. I iterate quickly and demo along the way to land on a result that actually fits. I test new data tools myself before proposing them to a client, so you only work with what has already proven itself.

03

Built with you, not for you.

You know your business, I know the data. No black-box deliveries. We build it together.

04

No small print.

You pay for what you use, nothing more. No hidden costs. Just honest pricing upfront.

Power in simplicity. I believe in elegant solutions: do more with less, and build for clarity, efficiency, and lasting impact.

Let's talk.

If any of this resonates, I would be glad to hear what you are working on.