Catchment areas

Products

• Catchment area per branch A boundary drawn around a single branch or location representing the area it realistically serves, defined to match how your business actually reaches customers. per branch location
• Overlap analysis across locations Compares two or more catchment areas to show where they overlap, useful for spotting cannibalisation between your own branches. per pair of branch locations
• Sector-specific delineation Adjusts how a catchment area is drawn based on your type of business, since a supermarket's reach differs from a specialist clinic's. per branch, sector-adjusted
• Combination with travel time and accessibility Draws the catchment boundary using actual travel time by car, bike or transit rather than a simple straight line radius. per branch location
• Screening layer for new branch locations Uses catchment logic in reverse to test how a proposed new branch location's service area would look before you open it. per candidate location
• Overview by concept or chain Rolls up catchment areas across every branch in a chain or concept, for a head office view. per branch, aggregated by chain
• Ranking of branches with the largest catchment area Ranks your own branches by how large their service area is. per branch location
• Map layer for coverage analysis A map showing where your chain's combined catchment areas do and do not reach. per branch, coverage map
• Basis for a coverage-gap analysis Identifies gaps between catchment areas, useful for spotting underserved areas for expansion. per gap area between branches
• Comparison across service concepts Compares how catchment size and shape differ between service formats, for example a full size store versus a small format. per branch, by concept